Helping brands find a voice that connects, resonates and sticks. I collaborate with some of the best in luxury retail across fashion, beauty, hospitality, wellness and lifestyle, crafting stories that spark emotion and drive meaningful growth.

I also work with visionary founders and support female creatives through Babes on Waves. I’m big on connection and community – it’s where the best stories, and brands, are built.

Clients

111SKIN | Pangaia|NET-A-PORTER | Liberty | Soho House | lululemon | THE OUTNET | ABASK | Cowshed | MATCHES | The White Company |Cabana Magazine | INKEY | Bamford | Curio | Skin Rocks | ALIGNE | Swarovski | SEFI | Private Drama Events | Sourceful | Session Studio | Selfridges | epi.logic | Riot Swim | Peachy Den

What I Do

Brand Strategy & Positioning
Tone of Voice Development & Refinement • Brand Messaging Frameworks • Campaign Strategy & Positioning • Creative Storytelling

Digital, E-Commerce & Performance
E-Commerce, Web Product Copy • Email Marketing (Lifecycle, Automation & Retail) • Paid Media & Organic Social • In-App Copy • SEO Copywriting & Marketing Copy

Editorial & Print
Editorial & Feature Writing • Collateral & Packaging Copy • Subediting & Copy Editing