About

I’m a London-based copywriter, editor and brand strategist with over a decade of experience shaping high-performing copy.

My work spans brand identity and tone of voice, alongside end-to-end copy across fashion, beauty, hospitality, design, sport and lifestyle.

I work with global brands, independent businesses and creative studios to help define and elevate how they show up in the world. That might mean building a brand from the ground up, or refining something that already exists — always with clear, considered and effective language.

I care about writing with real sentiment, and I’m especially drawn to work that has value and meaning behind it.

I work across a wide range of clients and adapt to different tones, audiences and ways of working. Some are happy to incorporate AI into the process, others prefer a more traditional approach, I’m comfortable with both.