About

I’m Nimi - a London-based, freelance creative writer, editor and digital marketer, working with a range of clients across luxury retail, hospitality and lifestyle.

At Liberty, I produced compelling, SEO-friendly copy for web, product and editorial across Home, Lifestyle, Beauty, Kids, Accessories and Fashion.

I was then appointed as Retail Copy Editor for Soho Home, Soho Skin and Cowshed, supporting seasonal, commercial and product requirements for a global audience, while balancing commercial imperatives and engagement.

As a one-woman copy team, I honed my abilities to juggle multiple projects, thrive under tight deadlines, and approach any challenge with a positive, can-do attitude. Through this experience, I have developed a versatile skillset that allows me to effortlessly tackle any task that comes my way.

I can easily adapt my style and help you fine-tune your strategy, whether chatty and down-to-earth, or educational and authoritative.