About

I’m Nimi - a London-based, freelance creative writer, editor and digital marketer with 9 years of experience in luxury retail and high-growth startups, spanning the hospitality, interiors, fashion, beauty, tech and lifestyle sectors.

At Liberty, I produced compelling, SEO-friendly copy for web, product and editorial across Home, Lifestyle, Beauty, Kids, Accessories and Fashion.

I was then appointed Retail Copy Editor for Soho Home, Soho Skin and Cowshed, supporting seasonal, commercial and product requirements for a global audience, while balancing commercial imperatives and engagement.

Now, I help brands—big and small—find their voice. Whether it’s chatty and relatable or sharp and authoritative, I create distinctive tone of voice stategies that make messaging clear, cohesive and impossible to ignore.

I write sharp digital copy for websites, emails and social media, craft product descriptions that drive sales and create scroll-stopping paid ads. Want something bolder? I develop headlines for OOH campaigns and packaging, alongside strategic brand identity frameworks that ensure clarity, consistency and impact in every word.