References
‘Nimi is a pleasure to work with. She consistently supplies thoughtful and clean copy that needs minimal editing and reworking. She is considered and efficient, responding to briefs swiftly and creatively.’
Alice Casely-Hayford, Content Director at NET-A-PORTER
‘Nimi's influence on ABASK has been transformative. Her ownership and leadership across product, social, web, and print copy, combined with her creative finesse, have not only helped to reshape our tone of voice but also amplify our brand narrative. Her skill in embracing feedback, refining her work, and her exceptional organisational abilities make her an invaluable asset. Collaborating with Nimi brought a fresh and inspired perspective to every project.’
Mafalda Silva, Growth Director at ABASK
‘Nimi goes above and beyond. She has significantly improved the tone of voice across our retail brands including Soho Home, Soho Skin and Cowshed. I’m particularly impressed by her resilience and how she accepts feedback readily. Coupled with that her organisational skills is a testament to her strong work ethic – a real asset to the team.’
Nabil Aliffi, Chief Creative Officer at Soho House
‘Nimi has been freelancing with us on and off for the past few months and has been a great asset to the MATCHES copy team, her hard work, diligence and flexibility has been very much appreciated!’
Samantha Hamilton-Rushforth, Chief Copy Editor at MATCHES
‘It was a pleasure to have Nimi on my copywriting team at Liberty. Her concise, engaging prose could sell anything from luxury fashion to offbeat homewares - and she masterfully tailored her words for multiple purposes and platforms. She also brought a positive attitude to the workplace, taking on all tasks with enthusiasm and a smile.’
Jessica Stanley, Head of Editorial Content at Liberty
‘Nimi worked with us on a freelance basis to contribute to our editorial website. A true joy to work with, she crafted high-quality, educational copy that had clearly been well researched and fact-checked. Nailing our tone of voice, the content was a pleasure to read. I look forward to collaborating again soon!’
Katie Onyejekwe, Social and Content Manager at Skin Rocks
‘Working with Nimi is an absolute pleasure! Whether it's crafting compelling narratives, refining messaging strategies, or polishing content plans, her vast expertise in all things content and copy have been invaluable to our team. Her sunny disposition combined with a total willingness to go above and beyond makes Nimi a total asset to any team. I would personally be lost without her collaborative input and creative perspective.’
Lili Milne, Marketing Manager at Curio
‘We were very pleased with the product copy for launch of our exclusive Houghton Hall collection. Nimi seamlessly blended the rich history of the stately home and product details into a cohesive narrative that captures the spirit of Cabana.’
Lena Grivakes, Marketing & E-Commerce Director at Cabana Magazine
‘Nimi is always such a pleasure to work with and I always look forward to collaborating with her. She's easy to work with, flexible and always asks the right questions. She gets the essence of a brand in no time and is an expert at capturing tone of voice in high-quality copy that reads beautifully.’
Cecilie Juhl Capel, Content Manager and E-commerce Manager
‘Collaborating with Nimi has been a real pleasure. She really listened to my brief and understood what I wanted whilst showing a genuine interest in my project which shone through her words. She has managed to capture the essence of my brand with ease and accuracy and I'm grateful for her making it so easy.’
Krupa Jai, Founder of Universoul Studio